BRAND refresh, collateral design, & web design

Casey Eves Design is a full-service residential interior design studio, offering services at all scales from design consultations & planning, to remodeling & project management, all the way to cabinet painting! Casey focuses on making interior design feel accessible to those who may see design help as “out of reach”, and on finding ways to integrate function and efficiency into the work she does for her clients.

Casey came to us with a logo already in place, but everything else needed revamping. So we started by laying the groundwork by developing her color palette & brand typography, and created some patterns & spot illustrations to give context to her brand and to tie in her transitional design aesthetic.

We then used her comprehensive brand identity to create a lead generator PDF to help her build her email list, as well as a welcome guide for prospective clients - and of course, a website! Because the nature of Casey’s work is so personal, it was imperative that her website give visitors a good idea of who she is and how she works, and that it convey her friendly & approachable personality. It also needed to feel clean and to convey her focus on function over ornamentation. So we kept things pretty light and bright, using her color palette to add pops of depth & visual interest throughout.

I contracted with Carly to elevate my branding and redesign my website. Carly is first and foremost a genuinely kind and smart woman. She is also a detailed and professional business woman and a a very talented designer. She has systems and procedures in place that make the design process predictable and easy to manage for a busy small business owner. She very politely kept me on track with what she needed from me without making me feel pressured or rushed. She adeptly took my branding to the next level, took my feedback and implemented it, and delivered beautiful, high-quality work.
— Casey E.

Ready for a refresh Yourself?