Mindful Movement is a holistic physical therapy & yoga practice, focused on helping patients find solutions that allow them to get back to what’s important to them, without having to undergo surgeries or injections. With a particular focus on women’s health and pelvic pain, they offer a unique approach through hands-on PT care and yoga/meditation classes.
At the beginning of the project, we identified that we needed to create an intersection between the clean, calm, & meditative feel that they wanted their patients to experience, and their friendly, warm, & personable approach that sets them apart from their competitors. So for their brand identity, we created clean and contemporary core brand elements, and balanced them with organic painted textures & some simple, casual illustrations (aka, stick figure yogis. The MOST fun, right?)
We then designed some new business cards, vinyl signage, and merchandise for their physical location! We also created some social media graphic templates that they could use to promote events, classes, new offerings, etc. and to keep their digital presence on-brand at all times.
And lastly, we created a website for them that would provide a simple yet warm introduction for potential new clients discovering them online. It was important that they feel comfortable updating their site, as their event & class schedule switches up fairly often, so we built their site on Squarespace to make updates and alterations quick & easy!