Pam’s Petals is a floral design studio, with a focus on seasonal sourcing to be able to provide high-end design at an affordable price point. Pam approached us as a brand new business, but with decades of experience under her belt, across many design disciplines - theatrical, interiors, fine art, and of course, floral.
In designing her brand identity, we infused elements of Pam’s artistic background and romantic, old-world influences, with contemporary layouts to keep things fresh. We had an especially fun time collaborating on a series of floral illustrations & patterns that really brought her brand to life!
As for her website, the primary function that Pam needed from it was to house her portfolio - and to be easy as pie for her to update frequently. So we kept the overall structure as simple as possible, incorporating a few romantic touches here and there, but for the most part, letting her gorgeous imagery take the stage.