Pam’s Petals

brand identity, collateral, & web design


Pam’s Petals is a floral design studio, with a focus on seasonal sourcing to be able to provide high-end design at an affordable price point. Pam approached us as a brand new business, but with decades of experience under her belt, across many design disciplines - theatrical, interiors, fine art, and of course, floral.

In designing her brand identity, we infused elements of Pam’s artistic background and romantic, old-world influences, with contemporary layouts to keep things fresh. We had an especially fun time collaborating on a series of floral illustrations & patterns that really brought her brand to life!

As for her website, the primary function that Pam needed from it was to house her portfolio - and to be easy as pie for her to update frequently. So we kept the overall structure as simple as possible, incorporating a few romantic touches here and there, but for the most part, letting her gorgeous imagery take the stage.

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I worked with Carly in the creation and launch of my brand & website. It was a very fun & interesting experience and money well spent. I was very impressed with the fact that having never met me, and working from video chats and emails, someone several states away got me totally. She completely understood who I am, and what my brand should look like. She put personal touches that were her creative understanding of me, and my style, into my website, and she nailed it completely. I also really appreciate the time she took to teach me the back end of my website so that I can maintain it. She made it fun and easy. I would highly recommend Carly.
— Pam B.

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