Parent Magazine Florida is a local parenting resource for families in the Palm Coast area. Prior to their rebrand, the magazine's aesthetic was more youthful and child-oriented. Our goal with this rebrand was to reorient the focus to appeal to parents specifically, streamline their visual identity, and add a touch of sophistication while still maintaining some elements of their existing branding.
We drew inspiration from the coastal region to which this publication is distributed, and created a brand aesthetic that was indicative of the locality, without too much "beachy-ness."
We also had the pleasure of designing a media kit to assist with ad sales, as well as a new website to promote the magazine & house its digital editions.